Freelance Writing Services

As a freelance writer, I wear many hats.  Recently, I wrote an article for the magazine, "Lee's Summit Lifestyles."  The article discusses the accomplishments of the Lee's Summit Educational Foundation during its first 20 years and how its celebrating by bringing new technology into the classroom in the form of Google Chromebooks.  

Lee’s Summit Educational Foundation Celebrates 20 Years

Be sure to visit my website at www.phyllisedson.com to read more about my freelance writing services.   

5 Reasons to Adopt a Press Release Campaign

Investing in an online marketing strategy can seem like a scary proposition.  However, there are ways to get publicity to your website and to your business without breaking the bank.  One way is to conduct a pressrelease campaign.  A press release campaign involves sending out a series of press releases over a short period of time in order to make both the public and the media aware of your business, products and services. 

Today’s press release campaigns are different than those of the past.  Now, press releases can be uploaded to a variety of electronic press release distribution sites in addition to or instead of being mailed to your local media.   Posted electronically, press releases can include links to your business’ website. 

1. Here are 5 reasons press release campaigns are beneficial to your business. Press releases posted electronically include links back to your website.  This helps customers find you and helps the search engines index your website, contributing to better page rankings for your website. 
2. Press releases distributed online stay online. . . forever.  That means that they will forever be on the web driving traffic and customers to your website.  
3. Press releases provide publicity.  By sending out press releases to local media, you make them aware of your business.  Media come to think of you as the expert in your industry and business. Once media members think of you as the expert, they will reach out to you to interview you when they need information in your area of expertise.  This equals free publicity for your business.   
4. Press releases are flexible.  You can use press releases to promote a new or existing service or product.  You can use press release to announce awards, trainings, certifications earned by your business or employees.  Your business press releases can also include announcements and news related to your industry in general.  
5. Press release campaigns can fit in your budget.  There’s no “right” way to conduct a press release campaign.  It can involve one or more press releases written and distributed every week for a month or three months or even longer.   It can be whatever you want it to be and whatever your marketing budget will allow.  Whether you issue 4 press releases or 12, they are all on the web forever, sending traffic your way. 

 Press release campaigns are an excellent way to increase traffic to your website, increase customer traffic and increase sales.  Also, they are great way to start indexing your website and begin an online marketing campaign that leads to a long-term strategy. 

                

3 Marketing Strategies to Stretch Your Dollar

     As you start planning your business marketing strategy, there are many considerations to make.  How much money do you have to spend on marketing?  What’s your budget? What are you doing now?  What’s working? What’s not?  What can you do that’s new?

     Here are three suggestions which may help you get the most bang for your marketing buck. 

1) Build a website.  Almost 50 percent of small businesses in the U.S. do not have websites.  Yet, more than 90 percent of consumers search online for businesses, including local businesses, before making a purchase.  If nothing else, your website should provide the consumer with basic information about your business such as products, services, hours and location.  The more information you have about your business on the website, the more the customer can find out about your business and the more interested that customer will be.  Setting up a website does not have to be expensive but you will reap its rewards for many years to come. 

2) Establish a Google+ Local Business page.  While Google+ is fairly new, it’s a powerful online marketing tool.   Users can utilize it to make posts, to share photos, videos and articles and to communicate with followers.   It also has several advantages over Facebook, including the fact that it lets you separate your followers into “circles.”  These circles let you target messages for specific groups.  If you have a business with different products and services that appeal to different audiences, then you can divide your audience and target your messages rather than sending the same messages to everyone.   Another advantage Google+ has over Facebook is that Google+ is not a closed community.  You can share posts publicly on Google+ and those will be indexed by the search engines so more potential customers can find your business.  

3) Conduct a press release campaign.  A campaign is not just sending out one press release which announces a special offer.  A press release campaign includes sending out 1 or more press releases over a period of several weeks.  Each press release focuses on a different aspect of your business.  This could include special offers, new products or services, awards or certifications your business or employees have experienced.  Press releases can also focus on current events and how your business addresses those.  For instance, a lawn care business could issue a press release on how to deal with drought conditions. 

Press releases distributed online can help drive traffic to your business website.  Also, those distributed to local media gets you noticed as an expert in your field and industry.  This can lead to media interviews related to your industry and your business.  Media interviews are free publicity. 

These three suggestions will give your business a boost on its online marketing strategy, helping drive business and boost your sales.  

5 Reasons Your Business Should Be Using Social Media

     Social media sites, such as Facebook, Twitter, Google+ and others, have grown quickly in importance and influence in business marketing. If you haven’t incorporated social media into your business marketing plan, you may want to rethink your strategy.

    If you’re reading this, chances are your business has a website. Why did you decide to incorporate that into your business plan? Probably for the same reasons I’m going to tell you you need to look into adopting social media. Here’s 5 reasons for utilizing social media.  

1.     Your customers are using social media. To reach them, you need to use it, too. According to the federal Small Business Administration, more than 46 percent of adults in the U.S. use at least one social media site. That number goes up every day.
2.     Friends of your customers are using these sites. If your customers are using social media, then their friends and family are using it, too. These sites sites let your customers market your business for you.
3.     Your competition are using these sites. Go online and see what your competitors are doing. If you find them on any social media sites, then they are already doing something you are not. They are marketing to audiences that you may not be and in a different way. Furthermore, according to the Small Business Administration, 51 percent of Facebook fans and 67 percent of Twitter followers are more likely to buy from the businesses they follow on these sites.
4.     These links count. Marketing on the internet effectively is all about building the number of links you have in order to direct traffic to your website. When people talk about your content and share your website link on these sites, the search engines pay attention and your page ranking improves. All of this goes to bring traffic to your website and business to your door.
5.     It puts a face to your business and humanizes it. People like to do business with people, not corporations. By putting your business (and employees) on Facebook, Twitter and Google+, you put a face on it. Furthermore, unlike tv commercials, billboards or print advertisements, social media sites allow for interactions and conversations between customers, potential customers and your business. These conversations make your business “real” to customers. Customers will want to do business with your business’ people which they now feel they related to.

These 5 reasons should be reason enough for you to adopt a social media strategy into your business marketing plan.

4 Items to Add to Your Online Marketing Strategy in the New Year

If you’re wondering where to spend your hard-earned marketing dollars for the coming year, this article offers 4 online marketing strategies that will give you the best bang for your buck. 

1. Website: If you haven’t developed a business website, now’s the time.  There’s no excuse for not having a business website in 2013.  Whether you sell items online or not, websites have great marketing value.  Most consumers locate and research businesses online before dealing with them personally.  If you already have a website, have professional look at it to determine whether it’s working up to its potential.  Is it being indexed by the search engines?  Does it have enough content for both search engines and customers?  Are there keywords?  Is there meta-data?  Is there more you can add to it to make it a more effective business tool?  If you can’t answer these questions, hire someone who can and who can then fix it for you.  A website may be the first impression your business presents to potential consumers.  Be sure you have one that’s maintained on a regular basis. 
2. Blog: Blogs are a great addition to any online marketing strategy.  First of all, they are indexed by the search engines more quickly than websites so you can use them to drive traffic to the website.  Secondly, they are more dynamic.  You can easily update a blog with news, updates and announcements about products, services, your business and industry.  Lastly, you can use them to interact with consumers, asking and answering questions, getting feedback and more.
3. Press Releases:  Press releases may sound “old school,” but they work.  Now, press releases can be posted online where they will stay, forever driving traffic to your website.  Submitting press releases to local media outlets gets your business known among reporters who might need your expertise on a related story at some point.  Consider this:  If your business is lawncare,  wouldn’t you like to be the business owner local reporters interview when there’s too much rainfall or too little rainfall?
4. Google+ Local:  Businesses have found quite a bit of marketing success on Facebook and Twitter.    Google+ Local offers more marketing power.  First, because it’s Google, with a Google+ Local business page, your business will be found more quickly by the search engines and by customers.   Secondly, Google+ Local has special fields that help people find the business’ physical location.  This is more important than ever as people increasingly depend on mobile devises such as mobile phones and tablets to search for businesses.  Lastly, the Google 1+ button allows your customers to do your marketing for you.  They can share your page with their friends, multiplying the effectiveness of your Google+ Local page.  This just scratches the surface of what Google+ Local offers businesses.  

         If you haven’t begun online marketing for your business, now’s the time to get started.   

Small Businesses: Google+ Local Increases Traffic, Improves Sales

Freelance writer Phyllis Edson announced today that small businesses that improve their online marketing strategy can improve their traffic and sales.   Utilizing Google+ Local is one way to improve a business online presence, she said. 

               “Small businesses have so many options available to them to market themselves online,” she said.  “Creating a local business page on Google+ Local is just one way to improve the number of customers who can find your business,” she said. 

               Edson is offering a package to small businesses to improve their online presence.  The package includes creating a Google+ Local business page, editing or writing a business webpage, creating a blog, writing a press release, creating a coupon, setting up an online e-mail marketing list and creating a freebie offer to entice customers to sign onto a marketing list. 

               “About 50 percent of small businesses don’t have any online presence at all,” she said.  “But, research shows that more than 90 percent of customers search for businesses online, even local businesses,” said Edson.  “If you’re business is not online, customers can’t find you,” she said. 

               Edson said that small business owners should think of the internet as multi-use marketing tool. Not only can small business owners put up websites and blogs, but they can collect e-mail addresses of customers, send out news announcements, special offers, coupons and more information.  Google+ Local Business pages will help small businesses be found by people searching for those businesses online and through mobile devices, she said. 

               

Web Content Special Offer: Build Your Online Presence

Freelance writer Phyllis Edson announced a special offer today. For a limited time, she is offering 10 custom-written articles for the discount price of $500.

“Each pack of 10 articles will be written specifically for the purchasing client. These articles can be used for web content, blogs, article marketing or whatever that client wants,” said Edson.

Edson said she will also include keywords and meta-data for each client.

“Custom-written, unique, quality content is a must have if you want your business found on the internet,” she said. “This is an opportunity to build up your presence online for a good price,” she said.

Edson provides research and writing including ghostwriting, e-book, press releases, content for newsletters, brochures, websites and blogs. For more information on this speical offer, go to http://www.phyllisedson.com/special-offer.php

She has 20 years of writing experience. For each client, she says, she provides professionally written, well-researched products that satisfy the needs of the individual client and appeal to that client’s audience.

For more information, contact Phyllis Edson at 816-305-5828 or e-mail her at phyllis.edson@comcast.net. Visit her website at http://www.phyllisedson.com/special-offer.php. 

5 Reasons Small Businesses Need a Website

     Statistics by Google indicate that more than half of America’s small businesses don’t have a business website.  In some states, in fact, almost 70 percent of small businesses are not online.  These businesses are losing opportunities to market their business as well as to interact and educate consumers on their product or service.  If you haven’t made the leap to build a website for your business, here are 5 reasons you should get your small business website up and running.   

1) A website is a long-term marketing piece.  A website has many purposes.  One of which is to act as an online brochure that presents the business to consumers.  Unlike print pieces such as printed brochures or direct mail pieces which are frequently received and thrown away, a website stays online, drawing traffic for as long as it’s up.

2)  Building a website is a good investment. Like all things, you can spend as much or as little as you want on getting a website up and running.  Unlike print pieces, it can easily be updated and changed.   You can announce special offers, sales, and more without having to pay for print and mail costs. 

3) Your competition has a website.  If about half of small businesses don’t have a website, that means that about half of them do.  Do some research.  Is your competition online?  If they are, then they are drawing traffic and customers that you are not getting.  Customers are finding them instead of you.  That can’t be good for your bottom line. 

4) Your customers are searching online. If your business isn’t online, then these customers can’t find you and can’t do business with you.  If you’ve been using the excuse that you’re a local business so having an online presence isn’t important, think again.  One study found that ninety-seven percent of consumers search online for local products and services. 

5) A website has multiple uses.  This makes it an even better investment.  There are many things you can do with a website beyond information about your products, services and company.   You can collect e-mail addresses and use that list to send newsletters, update customers about changes and special offers.  You can also sell your goods through your website.  Or, if your business is more about services, you can use your website to book appointments with consumers and to get feedback from them.  

     If you don’t have a website for your small business, what are you waiting for?  It’s time to build your website and build your future business marketing strategy. 

Hiring a Freelance Writers Saves Small Businesses Money

     Freelance writer Phyllis Edson announced today that hiring a freelance writer to write and manage online content can save small business owners money. 

     “Too many small business owners try to do everything themselves to save money,” said Edson.  “However, contracting out services such as freelance writing services saves them money in the long run,” she said. 

     By contracting out services for which they do not need a full-time employee,  such as writing web content, press releases, blogs and posts for social media sites, the owner can save money in salaries and benefits that he would normally have to pay a full-time employee. 

     Furthermore, by contracting out for writing services, the business owner is contracting out someone who’s trained to write and write well.   Hiring a freelance writer who’s knowledgeable about copy writing and web writing will ensure a better marketing strategy than if this work is just handed to whichever staff member has time to do it. 

      “Professional freelance writers are trained in what they do,” said Edson.  “They know how to write copy that will bring visitors to your website and potential customers to your door,” she said. 

     Edson pointed out that well-trained freelance writers do more than just write the copy.   Professional freelance writers will provide the client with meta-data for web copy, will research and include keywords to get the attention of the search engines and research what the business’ competition is doing.  “There’s more to writing than just putting sentences together,” she said. 

     Edson said that business owners should shop for freelance writers.  Once they narrow down their options they should request writing samples and ask for references.  “Professional writers won’t hesitate to give this information.  They may even offer it,” she said. 

     Edson has 20 years of writing experience. Her services include press releases, copy writing, e-mail marketing, blogging, posts for social media sites and more.  For each client, she says, she provides professionally written, well-researched products that satisfy the needs of the individual client and appeal to that client's audience.

     For more information, contact freelance writer Phyllis Edson at 816-305-5828 or e-mail her at phyllisedson@comcast.net.  Visit her website at http://phyllisedson.com.  

Businesses to Benefit from Special Offer for the Holidays

Freelance writer Phyllis Edson announced a special offer just in time to boost holiday marketing efforts.  Her limited time special offer includes 10 custom-written articles that can be used to increase holiday marketing sales. 

Edson said that under her special offer, for $500, the client will receive 10 custom-written articles.  In addition, each article will be written for the business’ target audience, will include keywords and meta-data. The business owner can use the articles for blogs, website content, article marketing, and more, she said. 

“Through this offer, business owners can fill their blogs and website with information related to the holidays or the changing season. It’s an excellent way to boost online content without breaking the bank,” she said. 

Edson added that it makes sense for business owners to outsource content writing, especially during busy seasons such as the holidays. 

Business owners busy preparing for one of the busiest seasons of the year.  How can they possibly find time to sit and write content for their websites or blogs?  It makes sense to outsource this work to someone who knows how to do it and understands keyword research and meta-data.

Business owners can provide topics to Edson that they would like to have covered.  The topics do not have to be holiday related to be included in the special offer.     

Edson provides research and writing including ghostwriting, e-book, press releases, content for newsletters, brochures, websites and blogs. For more information on this special offer, go to http://www.phyllisedson.com/special-offer.php

She has 20 years of writing experience. For each client, she says, she provides professionally written, well-researched products that satisfy the needs of the individual client and appeal to that client’s audience.

     For more information about this special offer, contact Phyllis Edson at 816-305-5828 or e-mail her at phyllis.edson@comcast.net. Visit her website at http://www.phyllisedson.com/special-offer.php

Freelance Writer Announces Blogging Service

Phyllis Edson today announced that she is offering blogging as a writing service for businesses.

“Unlike a business website, which is usually static and is more of an online brochure, a blog is dynamic. Blogs are vital to get traffic to your business’ website,” said Edson.

Blogs, which should be updated regularly, are identified by the search engines quickly, allowing customers to find your business website.

“Blogs take a lot of work, though,” said Edson. Articles need to be researched, written, edited and posted. In addition, she said, articles should include keywords, which should be researched as well as meta-data.

Edson provides research and writing including blogging, ghostwriting, e-book, press releases, content for newsletters, brochures and websites. For more information, go to http://www.phyllisedson.com/blogging-sales-page.php.

Freelance Writer Announces Special Offer

Freelance writer Phyllis Edson announced a special offer today. For a limited time, she is offering 10 custom-written articles for the discount price of $500.

“Each pack of 10 articles will be written specifically for the purchasing client. These articles can be used for web content, blogs, article marketing or whatever that client wants,” said Edson.

Edson said she will also include keywords and meta-data for each client.

“Custom-written, unique, quality content is a must have if you want your business found on the internet,” she said. “This is an opportunity to build up your presence online for a good price,” she said.

Edson provides research and writing including ghostwriting, e-book, press releases, content for newsletters, brochures, websites and blogs. For more information on this special offer, go to http://www.phyllisedson.com/special-offer.php

Freelance Writer Offers Content Writing Service

 Freelance writer Phyllis Edson today announced that she is offering content writing services.

“Quality content is vital for online marketing,” Edson said.

Content is used for websites, article marketing, blogs, e-mail marketing, social media sites and more, she said.

Original, well-written content serves several purposes, she said. It helps the search engines identify your site. Once the search engines can find you, so can people. Also, well-written content makes you more credible to those people looking for your product or service.

“The more content you have on the internet, the more trustworthy you seem to the search engines and to people,” she said.

In addition, she said, the content needs to be added to and updated on a regular and frequent basis.

Edson provides research and writing including ghostwriting, e-book, press releases, content for newsletters, brochures, websites and blogs. For more information, go to http://www.phyllisedson.com/sales-page-content-writing.php

Freelance Writer Announces Content Writing Services

Freelance writer Phyllis Edson today announced that she is offering content writing services.

“Quality content is vital for online marketing,” Edson said.

Content is used for websites, article marketing, blogs, e-mail marketing, social media sites and more, she said.

Original, well-written content serves several purposes, she said. It helps the search engines identify your site. Once the search engines can find you, so can people. Also, well-written content makes you more credible to those people looking for your product or service.

“The more content you have on the internet, the more trustworthy you seem to the search engines and to people,” she said.

In addition, she said, the content needs to be added to and updated on a regular and frequent basis.

Edson provides research and writing including ghostwriting, e-book, press releases, content for newsletters, brochures, websites and blogs. For more information, go to http://www.phyllisedson.com/sales-page-content-writing.php.

Press Release Campaigns: A Marketing Strategy for the Holiday Season

Freelance writer Phyllis Edson announced today that small businesses should start planning their holiday marketing strategy now plan to increase their Christmas sales. To save money on advertising, this strategy should include a press release campaign.

“Now’s the time to begin a press release campaign that will help drive customers to your business’ website and to your door,” she said.

If a business starts with a weekly or twice monthly press release campaign now, that business will have a jump start on the holiday season. Those releases will begin driving traffic to them for the holiday shopping season, she said.

“Frequently, small business owners don’t have the time to write and distribute press releases, much less implement a publicity campaign. However, these press releases provide publicity for the busiest shopping season of the year and beyond,” she said.

“A press release campaign is the gift that keeps on giving,” she said. Business owners will benefit from the holiday publicity campaign long after the holidays, she said.

Edson is a freelance writer with more than 20 years of experience. She provides a variety of writing services including press releases, blogs, web content, social media content, copy writing and ghostwriting. For each client, she provides unique, well-researched content that’s professionally written and suits the needs of that specific client.

To find out more about her services, please visit her website at www.phyllisedson.com or contact her phyllis.edson@comcast.com.  

Freelance Writer Offers Email Marketing and Content Creation Services

Kansas City—Freelance writer and online marketer Phyllis Edson announced today that she now offers email marketing and content creation as part of her services. 

“It’s vital for businesses to stay in touch with customers.  Email marketing is an affordable and efficient way to do that,” said Edson. 

Edson said she is available to set up the web form and develop content for regular e-blasts. In addition, she also offers website maintenance, and content creation for blogs and social media sites.   

Edson has 20 years of writing experience. Her services include press releases, copy writing, e-mail marketing, blogging, posts for social media sites and more.  For each client, she says, she provides professionally written, well-researched products that satisfy the needs of the individual client and appeal to that client's audience. 

For more information, contact Phyllis Edson at 816-305-5828 or e-mail her at phyllisedson@comcast.net.  Visit her website at http://www.phyllisedson.com. 

Websites: Small Businesses Profit from Online Marketing Efforts

Kansas City—Freelance writer and online marketer Phyllis Edson said today that small businesses need to start investing in online marketing strategies and the first step is to develop a website. 

     “Small businesses are lagging behind in investing in a business website.  Only about 50 percent of small businesses in the U.S. have websites,” said Edson.

     There are many reasons for small businesses to invest in developing a business website. 

     First, consumers are online.  A consumer research study found that 97 percent of U.S. consumers research products, services and businesses online before they buy. If your business is not online, consumers won't find you.  

     Second, the competition has website. Nearly half of small businesses have a website.  If potential consumers are searching online, they may find your competition instead of you.

     Lastly, it’s all marketing. Think of a website as an investment in marketing.  A website can not only provide information but can be used as an appointment tool, a communication device in which customers can ask questions and be the anchor for a larger online marketing strategy.

     “Investing in a website is a small investment to make in the future of business,” said Edson. 

E-books: The New Business Marketing Tool

E-books: The New Business Marketing Tool

Freelance writer and online marketer Phyllis Edson today announced that e-books have become a new marketing tool used by businesses for promotion.

“The internet and e-readers have added a new marketing tool to the toolbox,” she said.”

Prior to this, it was difficult to get a book published through the traditional publishing houses.

“Now, however, it’s possible to write, upload and publish a book as fast as you can write it,” said Edson.

Writing e-books for promotional purposes works for a variety of reasons, she said.

First, writing an e-book helps elevate the author to expert status. By having written a book on an industry or business, the author demonstrates his knowledge of that industry.

Secondly, the author can further demonstrate his knowledge by using the book to address concerns or comments from customers. Not only does this illustrate his knowledge of the industry, it also shows he’s in touch with customers and know what they say.

Lastly, it allows businessmen to spread the word. E-books can be distributed through the internet, Amazon, Barnes & Noble, and a few other places. With e-books, it’s up to the author how, when and where to distribute the book. “The more places used to distribute the e-book the more overall marketing effect it has,” she said.

Business Blogs: Businesses Succeed by Focusing on Customer Needs

Kansas City—Freelance writer and published author Phyllis Edson said today that business blogs should be customer-centered to drive traffic to the business website and bring customers through the door. 

     Business blogs can have a variety of information, including videos, articles and photographs.  All of which is geared toward the needs of the customer.   

     “The more information that interests the reader and engages the customer, the better,” she said. 

     The information posted on a business blog does not have to only be about the product or services of the business. The information presented on the blog can be related to the market and be interesting and valuable to the customer.  

     “Business blogs should provide value to the customer to keep them coming back.  If the blog is written as a sales page, the number of repeat visitors will be less,” she said.

     For example, she said, a business that sells jewelry may want to include articles on what’s trending in fashion, clothes, handbags, make-up and more. 

     “The blog has to be interesting to the customer, but not all just about the product, to keep customers coming back,” she said.  

Business Blogs: Putting a Face on Business Brings Business

     Kansas City—Freelance writer and published author Phyllis Edson said today that business blogs are a great way to humanize a business, which builds trust and increases business.

     “Business blogs are an excellent way to introduce the people of your business to customers and put a face to a faceless corporation, whether big or small,” said Edson. 

     Businesses can use blogs to post photos of employees, profiles and stories.  These can be presented in a more casual fashion than the corporate website. 

     “People like to do business with people, she said, not corporations.”

     Edson provides research and writing services including press releases, content for newsletters, brochures, websites and blogs.  For more information,

     She has 20 years of writing experience.  For each client, she says, she provides professionally written, well-researched products that satisfy the needs of the individual client and appeal to that client’s audience. 

     For more information on business blogs, contact Phyllis Edson at 816-305-5828 or e-mail her at phyllisedson@comcast.net. 

Social Media Marketing For Business: How Businesses Can Profit From Facebook and Twitter

Kansas City—Freelance writer and online marketer Phyllis Edson said today that businesses should consider tying together their blogs with social media outlets, such as Facebook and Twitter, for a powerful social media marketing strategy.  

     “Social media outlets offer businesses a marketing strategy that adds potential customers everytime a link is shared or liked,” she said.  “It multiplies the effect of “word-of-mouth.” 

     Edson added that the problem she sees with many businesses and how they use blogs and social media is they undertake it themselves rather than hire professionals. 

     “Many times, you see blogs, tweets or postings which are actually being written by the CEO or business owner.  While I understand they’re trying to personalize their business and relate to the consumer, I doubt these same business owners write their own commercials and advertisements,” said Edson.  “They don’t have time to do this and do it well.  It’s not long before they lose interest and stop altogether,” she said.

     While blogs and social media are more casual means of advertising, they still should be undertaken and addressed professionally, she said.  With blogs and social media, you still want to keep in mind who the audience is, what’s to be accomplished, what your goals are and what the content should be.

     “Social media and blogs should be considered a marketing campaign effort and then handled accordingly,” said Edson.  

Business Blogs: Fresh, New Content Drives Traffic, Produces Profits

Kansas City—Freelance writer and online marketer Phyllis Edson said today that business blogs need to be updated with fresh, new content on a regular basis in order to be a useful marketing tool.

     With the growth of the use of social media sites such as Facebook and Twitter for marketing, many businesses have forgotten to update their blogs and have left them to languish. There are several problems with ignoring the business blog, said Edson. 

     “Ignoring the blog is similar to ignoring your business’ newsletter,” said Edson. “The blog helps keep customers updated and interested in what your business is doing and helps the search engines drive traffic to your website,” she said.  

     According to Edson, there are several ways to develop fresh, new content for a business blog.  “Blogs should be used to inform and engage the customers,” she said. 

     Ideas for content include what’s new in your business.  Include changes you have made recently in products or services you offer.  Don’t forget to announce certifications earned, trainings attended and continuing education classes attended by your employees. Also, include content regarding changes in your industry in general.   

     “Customers want to know that the companies they do business with are staying informed and trained in industry and technological updates and changes.  This builds trust,” she said.  

Writing Ebooks to Promote Business

Kansas City—Freelance writer and published author Phyllis Edson said today that writing and self-publishing an e-book is now easier than ever and a strategic marketing move by business owners.  

     “Writing and publishing a book helps promote the author as an expert in his or her field,” she said.  “By writing and publishing one’s own book, he is promoting his expertise and his business,” she said.   

     Now, business owners can easily publish an e-book themselves through e-readers and the internet. 

     The internet and e-readers, such as Kindle and Nook, have made it possible for anyone to publish a book easily and quickly.  No longer does it take several years to publish a book.  Now, once the book is written, it can be uploaded and for sale in a matter of days.  Furthermore, authors no longer have to share the profits with large publishing houses, she said. 

     “Self-publishing allows business owners the opportunity to illustrate their expertise, promote themselves and their business and profit from these efforts as well,” said Edson. 

     Many business owners shy away from this marketing strategy because the act of writing the book seems too cumbersome.  However, business owners can hire a ghostwriter to do the hard work for them. “The advantage of hiring a ghostwriter is that the e-book gets written, and the business owner still gets the credit as well as the royalties from the sale of the book.”   

Blog Marketing: Small Businesses Benefit from Blogs

Kansas City—Freelance writer and online marketer Phyllis Edson said today that small businesses should consider utilizing blog marketing to grow their businesses. 

     An online blog, formerly known as a web log, is a site in which comments and posts are listed chronologically as they are posted.  

     “Small businesses can realize a variety of benefits from hosting blogs,” said Edson.

     First, she said, blogs can help small businesses build and maintain a relationship with customers.  “Business owners can quickly post a variety of updates on products or promotions on their blog to keep their customers engaged,” she said. 

     Second, blogs can be used to build and maintain a marketing brand.  “By using the business’ logo, colors, and product or service information on the blog, the business reinforces its  brand in the mind of the customer,” said Edson. 

     Lastly, blogs can drive customers to your business.  Blogs, which should have new, fresh content added to them regularly, are indexed more quickly by the search engines than static websites, she said.  “By having one or several blogs which link to your business’ website, you are driving traffic from those blogs to your website.  More traffic means more business.”  

     “Overall, blogs can be a necessary, cost-effective marketing tool,” she said. 

     Edson provides research and writing services including press releases, content for newsletters, brochures, websites and blogs. 

     She has 20 years of writing experience.  For each client, she says, she provides professionally written, well-researched products that satisfy the needs of the individual client and appeal to that client’s audience. 

     For more information on blog marketing, contact Phyllis Edson at 816-305-5828 or e-mail her at phyllisedson@comcast.net.  Visit her website at http://www.phyllisedson.com. 

Business Blogs: Businesses Increase Marketing through Customer Relations

Kansas City—Freelance writer and online marketer Phyllis Edson said today that businesses should utilize business blogs to develop relationships with consumers.  

     An online blog, formerly known as a web log, is a site in which comments and posts are listed chronologically, as they are posted.   Unlike a business website, which is usually static and is more of an online brochure, blogs are dynamic.  The business can add updates about products, features, promotions and post them easily.  Also, customers can leave comments which can also be viewed and responded to by the business owner and by other customers. 

     “A blog allows businesses to interact with customers and develop relationships with them,”  she said.  “By helping customers and responding to them, a business is much more likely to get repeat business from those customers.”   

     A business blog can act as a customer relations department, said Edson.  “For every customer a business hears from who has a complaint or problem with a product, there are many more with have the same issue that the business never hears from.”  By posting responses to customers online, the business is not only answering questions for more than one customer, it’s showing it wants to be responsive to customers.   “In terms of marketing and customer services, blogs are much more efficient and effective,” she said. 

     Edson provides research and writing services including  press releases, content for newsletters, brochures, websites and blogs. 

     She has 20 years of writing experience.  For each client, she says, she provides professionally written, well-researched products that satisfy the needs of the individual client and appeal to that client’s audience. 

     For more information on business blogs, contact Phyllis Edson at 816-305-5828 or e-mail her at phyllisedson@comcast.netBusiness Blogs.  Visit her website at http://www.phyllisedson.com. 

Blog Marketing: Businesses Can Increase Profits without Breaking the Bank

Kansas City—Freelance writer and online marketer Phyllis Edson said today that businesses should utilize blog marketing in order to grow their profits without going broke advertising.

     An online blog, formerly known as a web log, is a site in which comments and posts are listed chronologically, as theyare posted.   Unlike a business website, which is usually static and is more of an online brochure, blogs are dynamic.  The business can add updates about products, features, promotions and post them easily. 

     “Blogs are a necessary marketing tool for those businesses that are using the internet to generate business,” said Edson. 

     Blogs, which should have new, fresh content added to them regularly, are indexed more quickly than static websites, she said.  “By having one or several blogs which link to your business’ website, you are driving traffic from those blogs to your website.  More traffic means more business.” 

     Edson provides research and writing services including  press releases, content for newsletters, brochures, websites and blogs.  

     She has 20 years of writing experience.  For each client, she says, she provides professionally written, well-researched products that satisfy the needs of the individual client and appeal to that client’s audience. 

     For more information on blog marketing, contact Phyllis Edson at 816-305-5828 or e-mail her at phyllisedson@comcast.net.  Visit her website at http://www.phyllisedson.com. 

Business Press Releases Generate Profits All Year

Business Press Releases Generate Profits All Year

     Kansas City—Freelance writer and internet marketer Phyllis Edson said today that press releases can be used year round by most businesses as a fast, inexpensive way to generate business.  

     Business owners can use press releases and use current conditions to generate interest and business.  For example, lawncare and landscaping companies can capitalize on extreme weather conditions to distribute a press release on the long-term effects of the weather and what people should do to protect their lawns and gardens.  “In a year, a lawncare company could put out multiple press releases just by commenting on the effects of the weather,” said Edson. 

     This type of press release effort also generates media interest, she said.  “Local media is always in need of experts in different fields and industries.  A few press releases which showcase your knowledge is likely to get you some interviews with the media now and in the future,” said Edson.  

Business Press Releases Help Get Free Advertising

Kansas City—Freelance writer and internet marketer Phyllis Edson said today that businesses should incorporate press releases into marketing plans because their economically affordable and offer many other advantages over traditional advertising outlets.    

     “A press release that is distributed to both local media and posted on the internet will bring in business today and in the future,” she said.  See her website at http://www.phyllisedson.com/press-releases.php. 

     Press releases get local media interested and make them aware of your business so that if they do a story related to your business in the future, they may come interview you for a story.

     Also, press releases that are posted on the internet and include links to your website can drive traffic to your businesses now and into the future.   

    

Write a Press Release: See Profits Increase

Kansas City—Freelance writer and internet marketer Phyllis Edson said today that business owners should incorporate press releases into their marketing campaigns for long-term benefits. 

            “Unlike traditional advertising which usually produce short-term payoffs, press releases can bring business through the door for years to come,”

            Edson explained that an effective press release campaign includes posting the press releases on press releases distribution sites online as well as with local, traditional media outlets. 

            “Posting the press releases online with links back to the business’ website will help bring traffic to that website over time,” she said.   

            Edson provides research and writing services including press releases, content for newsletters, brochures, websites and blogs. 

           

         

Marketing Strategy: Businesses Should Include Print in Marketing Campaigns for Maximum Profit

Kansas City—Freelance writer and internet marketer Phyllis Edson said today that an effective  marketing strategy should include print media as well as social media for maximum exposure. 

     “While social media marketing is the hot topic in marketing, businesses should consider their audiences.  Not all consumers utilize social media sites,” she said. 

     Statistics indicate that those over 65 years old make up largest demographic group that relies on computers and the internet the least.  But, this is also the group with the most buying power. 

     “By not including print items in a business marketing strategy, businesses may be ignoring a large, potential market,” said Edson. 

    

             

Social Media Marketing For Business: How Businesses Can Profit From Facebook, Google+ and Twitter

     Freelance writer and internet marketer Phyllis Edson said today that businesses can profit despite the challenging economy by focusing on social media marketing outlets such as Facebook, Google+ and Twitter. 

     “Social media outlets offer businesses a marketing venue which directly targets potential and existing customers,” she said. 

     Edson added that unlike traditional print marketing campaigns in which businesses paid for one ad to be created and then posted in different places, social media marketing allows businesses to directly communicate with past, current and potential clients. 

     To fully utilize this marketing medium, businesses need to continually add new content to their websites and to the social media sites. 

     “Adding new, fresh content continuously will keep potential clients interested in that business so they maintain a social media connection with that business,” she said.  Also fresh content helps to promote websites in the search engines.   

     For more information on how your business can benefit from using social media marketing, contact Phyllis Edson at 816-305-5828 or e-mail her at phyllisedson@comcast.net.  Visit her website at http://phyllisedson.com. 

      

Press Release Campaigns: Helping Business Make It Rain During Economic Drought

     Kansas City—Freelance writer and internet marketer Phyllis Edson said today that businesses should consider adoptingpress release campaigns to grow their businesses during this economic drought. 

     “Press releases are a great way for businesses to generate interest in their products or services without spending a lot of money for advertising,” she said.  “In this economic climate, few businesses want to pursue expensive advertising campaigns.” 

     Edson said effective press release campaigns help promote the business owner as an expert in the field or industry.  Members of the media outlets will consider that business owner an expert and return for information and interviews in the future. 

     “Press release campaigns are the gift that keeps on giving,” she said. 

     Edson provides research and writing services including press releases and distribution as well as content for newsletters, brochures, websites and blogs.  For more information, contact Phyllis Edson at 816-305-5828 or e-mail her at phyllisedson@comcast.net.  Visit her website at http://phyllisedson.com.  

Business Writing Service Offers Copy and Web Writing Specialty

Kansas City--Phyllis Edson announced today that her writing services business, Edson Research, LLC, now offers copy writing and web content writing services.


"Businesses need a variety of written content in the form of newsletters, brochures, direct mail and employee training manuals," she said.  "Businesses also need written content for websites and internet campaigns.  Too many businesses are relying on flashy graphics and web videos to sell their business.  Consumer still like to read information about the business and product as well," said Edson.

Writing Services Business Offers Ebook and Ghostwriting Services

Kansas City--Phyllis Edson announced today that her new writing services business, Edson Research, LLC, now offers ghostwriting and ebook writing services.

"In the digital age, everyone can publish their book and sell it either from a website or an e-reader such as Kindle.  I supply a variety of services from ghostwriting, to editing, to uploading the book and cover.  I will work with each client to determine what level of service is needed," she said.  "Once the book is up, my work is done and the client gets to reap the rewards for years to come," she said.

If you're interested in ghostwriting and ebook writing services, contact Phyllis today.

New Writing Services Business Opens

Kansas City--Phyllis Edson, owner of Edson Research, LLC, announced the launching of her new writing services business today.

Edson Research, LLC, provides research and writing services, including training manuals, press releases, copywriting and web content.  Edson, a published author, said she is also available to ghost write books and help people reach their own dreams of becoming published.

Edson said she realized there was a need in the area for a trained, freelance writer through her involvement in the community.  "In the past couple of years, I have become more active in the local community and area organizations.  During this time, I've been asked to write a training manual, a few grants and some other projects by the organizations I've been involved with.  This gave me the courage to start my own professional writing business," she said.

She said she hopes to use her writing to not only pursue her own dreams but to help others pursue theirs as well.  "I have such respect for the people who run their own businesses, but frequently they don't have the staff or time to write articles, press releases or other pieces in order to further the work their organizations do.  Hopefully, I can provide a service to them," said Edson.

Though the business is new, Edson has 20 years of writing experience.  She has written for a broad variety of organizations including professional associations, non-profits, think tanks, political/governmental agencies and corporations.  She has experience writing press releases, white papers and research projects, grants, newsletters, brochures, ebooks, and Kindle books and more.  For each client, she says, she provides professionally written, well-researched products that satisfy the needs of the individual client and appeal to that client's audience.

Edson is located in outside Kansas City, and she is a graduate of the University of Missouri's School of Journalism.