Freelance writer Phyllis Edson announced today that small businesses should start planning their holiday marketing strategy now plan to increase their Christmas sales. To save money on advertising, this strategy should include a press release campaign.
“Now’s the time to begin a press release campaign that will help drive customers to your business’ website and to your door,” she said.
If a business starts with a weekly or twice monthly press release campaign now, that business will have a jump start on the holiday season. Those releases will begin driving traffic to them for the holiday shopping season, she said.
“Frequently, small business owners don’t have the time to write and distribute press releases, much less implement a publicity campaign. However, these press releases provide publicity for the busiest shopping season of the year and beyond,” she said.
“A press release campaign is the gift that keeps on giving,” she said. Business owners will benefit from the holiday publicity campaign long after the holidays, she said.
Edson is a freelance writer with more than 20 years of experience. She provides a variety of writing services including press releases, blogs, web content, social media content, copy writing and ghostwriting. For each client, she provides unique, well-researched content that’s professionally written and suits the needs of that specific client.
To find out more about her services, please visit her website at www.phyllisedson.com or contact her phyllis.edson@comcast.com.
