Blog Marketing: Businesses Can Increase Profits without Breaking the Bank

Kansas City—Freelance writer and online marketer Phyllis Edson said today that businesses should utilize blog marketing in order to grow their profits without going broke advertising.

     An online blog, formerly known as a web log, is a site in which comments and posts are listed chronologically, as theyare posted.   Unlike a business website, which is usually static and is more of an online brochure, blogs are dynamic.  The business can add updates about products, features, promotions and post them easily. 

     “Blogs are a necessary marketing tool for those businesses that are using the internet to generate business,” said Edson. 

     Blogs, which should have new, fresh content added to them regularly, are indexed more quickly than static websites, she said.  “By having one or several blogs which link to your business’ website, you are driving traffic from those blogs to your website.  More traffic means more business.” 

     Edson provides research and writing services including  press releases, content for newsletters, brochures, websites and blogs.  

     She has 20 years of writing experience.  For each client, she says, she provides professionally written, well-researched products that satisfy the needs of the individual client and appeal to that client’s audience. 

     For more information on blog marketing, contact Phyllis Edson at 816-305-5828 or e-mail her at phyllisedson@comcast.net.  Visit her website at http://www.phyllisedson.com.