E-books: The New Business Marketing Tool

E-books: The New Business Marketing Tool

Freelance writer and online marketer Phyllis Edson today announced that e-books have become a new marketing tool used by businesses for promotion.

“The internet and e-readers have added a new marketing tool to the toolbox,” she said.”

Prior to this, it was difficult to get a book published through the traditional publishing houses.

“Now, however, it’s possible to write, upload and publish a book as fast as you can write it,” said Edson.

Writing e-books for promotional purposes works for a variety of reasons, she said.

First, writing an e-book helps elevate the author to expert status. By having written a book on an industry or business, the author demonstrates his knowledge of that industry.

Secondly, the author can further demonstrate his knowledge by using the book to address concerns or comments from customers. Not only does this illustrate his knowledge of the industry, it also shows he’s in touch with customers and know what they say.

Lastly, it allows businessmen to spread the word. E-books can be distributed through the internet, Amazon, Barnes & Noble, and a few other places. With e-books, it’s up to the author how, when and where to distribute the book. “The more places used to distribute the e-book the more overall marketing effect it has,” she said.