Blog Marketing: Small Businesses Benefit from Blogs

Kansas City—Freelance writer and online marketer Phyllis Edson said today that small businesses should consider utilizing blog marketing to grow their businesses. 

     An online blog, formerly known as a web log, is a site in which comments and posts are listed chronologically as they are posted.  

     “Small businesses can realize a variety of benefits from hosting blogs,” said Edson.

     First, she said, blogs can help small businesses build and maintain a relationship with customers.  “Business owners can quickly post a variety of updates on products or promotions on their blog to keep their customers engaged,” she said. 

     Second, blogs can be used to build and maintain a marketing brand.  “By using the business’ logo, colors, and product or service information on the blog, the business reinforces its  brand in the mind of the customer,” said Edson. 

     Lastly, blogs can drive customers to your business.  Blogs, which should have new, fresh content added to them regularly, are indexed more quickly by the search engines than static websites, she said.  “By having one or several blogs which link to your business’ website, you are driving traffic from those blogs to your website.  More traffic means more business.”  

     “Overall, blogs can be a necessary, cost-effective marketing tool,” she said. 

     Edson provides research and writing services including press releases, content for newsletters, brochures, websites and blogs. 

     She has 20 years of writing experience.  For each client, she says, she provides professionally written, well-researched products that satisfy the needs of the individual client and appeal to that client’s audience. 

     For more information on blog marketing, contact Phyllis Edson at 816-305-5828 or e-mail her at phyllisedson@comcast.net.  Visit her website at http://www.phyllisedson.com.