Small Businesses: Google+ Local Increases Traffic, Improves Sales

Freelance writer Phyllis Edson announced today that small businesses that improve their online marketing strategy can improve their traffic and sales.   Utilizing Google+ Local is one way to improve a business online presence, she said. 

               “Small businesses have so many options available to them to market themselves online,” she said.  “Creating a local business page on Google+ Local is just one way to improve the number of customers who can find your business,” she said. 

               Edson is offering a package to small businesses to improve their online presence.  The package includes creating a Google+ Local business page, editing or writing a business webpage, creating a blog, writing a press release, creating a coupon, setting up an online e-mail marketing list and creating a freebie offer to entice customers to sign onto a marketing list. 

               “About 50 percent of small businesses don’t have any online presence at all,” she said.  “But, research shows that more than 90 percent of customers search for businesses online, even local businesses,” said Edson.  “If you’re business is not online, customers can’t find you,” she said. 

               Edson said that small business owners should think of the internet as multi-use marketing tool. Not only can small business owners put up websites and blogs, but they can collect e-mail addresses of customers, send out news announcements, special offers, coupons and more information.  Google+ Local Business pages will help small businesses be found by people searching for those businesses online and through mobile devices, she said.