5 Reasons to Adopt a Press Release Campaign

Investing in an online marketing strategy can seem like a scary proposition.  However, there are ways to get publicity to your website and to your business without breaking the bank.  One way is to conduct a pressrelease campaign.  A press release campaign involves sending out a series of press releases over a short period of time in order to make both the public and the media aware of your business, products and services. 

Today’s press release campaigns are different than those of the past.  Now, press releases can be uploaded to a variety of electronic press release distribution sites in addition to or instead of being mailed to your local media.   Posted electronically, press releases can include links to your business’ website. 

1. Here are 5 reasons press release campaigns are beneficial to your business. Press releases posted electronically include links back to your website.  This helps customers find you and helps the search engines index your website, contributing to better page rankings for your website. 
2. Press releases distributed online stay online. . . forever.  That means that they will forever be on the web driving traffic and customers to your website.  
3. Press releases provide publicity.  By sending out press releases to local media, you make them aware of your business.  Media come to think of you as the expert in your industry and business. Once media members think of you as the expert, they will reach out to you to interview you when they need information in your area of expertise.  This equals free publicity for your business.   
4. Press releases are flexible.  You can use press releases to promote a new or existing service or product.  You can use press release to announce awards, trainings, certifications earned by your business or employees.  Your business press releases can also include announcements and news related to your industry in general.  
5. Press release campaigns can fit in your budget.  There’s no “right” way to conduct a press release campaign.  It can involve one or more press releases written and distributed every week for a month or three months or even longer.   It can be whatever you want it to be and whatever your marketing budget will allow.  Whether you issue 4 press releases or 12, they are all on the web forever, sending traffic your way. 

 Press release campaigns are an excellent way to increase traffic to your website, increase customer traffic and increase sales.  Also, they are great way to start indexing your website and begin an online marketing campaign that leads to a long-term strategy.