Write a Press Release: See Profits Increase

Kansas City—Freelance writer and internet marketer Phyllis Edson said today that business owners should incorporate press releases into their marketing campaigns for long-term benefits. 

            “Unlike traditional advertising which usually produce short-term payoffs, press releases can bring business through the door for years to come,”

            Edson explained that an effective press release campaign includes posting the press releases on press releases distribution sites online as well as with local, traditional media outlets. 

            “Posting the press releases online with links back to the business’ website will help bring traffic to that website over time,” she said.   

            Edson provides research and writing services including press releases, content for newsletters, brochures, websites and blogs.