Writing Ebooks to Promote Business

Kansas City—Freelance writer and published author Phyllis Edson said today that writing and self-publishing an e-book is now easier than ever and a strategic marketing move by business owners.  

     “Writing and publishing a book helps promote the author as an expert in his or her field,” she said.  “By writing and publishing one’s own book, he is promoting his expertise and his business,” she said.   

     Now, business owners can easily publish an e-book themselves through e-readers and the internet. 

     The internet and e-readers, such as Kindle and Nook, have made it possible for anyone to publish a book easily and quickly.  No longer does it take several years to publish a book.  Now, once the book is written, it can be uploaded and for sale in a matter of days.  Furthermore, authors no longer have to share the profits with large publishing houses, she said. 

     “Self-publishing allows business owners the opportunity to illustrate their expertise, promote themselves and their business and profit from these efforts as well,” said Edson. 

     Many business owners shy away from this marketing strategy because the act of writing the book seems too cumbersome.  However, business owners can hire a ghostwriter to do the hard work for them. “The advantage of hiring a ghostwriter is that the e-book gets written, and the business owner still gets the credit as well as the royalties from the sale of the book.”