Business Blogs: Fresh, New Content Drives Traffic, Produces Profits

Kansas City—Freelance writer and online marketer Phyllis Edson said today that business blogs need to be updated with fresh, new content on a regular basis in order to be a useful marketing tool.

     With the growth of the use of social media sites such as Facebook and Twitter for marketing, many businesses have forgotten to update their blogs and have left them to languish. There are several problems with ignoring the business blog, said Edson. 

     “Ignoring the blog is similar to ignoring your business’ newsletter,” said Edson. “The blog helps keep customers updated and interested in what your business is doing and helps the search engines drive traffic to your website,” she said.  

     According to Edson, there are several ways to develop fresh, new content for a business blog.  “Blogs should be used to inform and engage the customers,” she said. 

     Ideas for content include what’s new in your business.  Include changes you have made recently in products or services you offer.  Don’t forget to announce certifications earned, trainings attended and continuing education classes attended by your employees. Also, include content regarding changes in your industry in general.   

     “Customers want to know that the companies they do business with are staying informed and trained in industry and technological updates and changes.  This builds trust,” she said.