Business Blogs: Businesses Succeed by Focusing on Customer Needs

Kansas City—Freelance writer and published author Phyllis Edson said today that business blogs should be customer-centered to drive traffic to the business website and bring customers through the door. 

     Business blogs can have a variety of information, including videos, articles and photographs.  All of which is geared toward the needs of the customer.   

     “The more information that interests the reader and engages the customer, the better,” she said. 

     The information posted on a business blog does not have to only be about the product or services of the business. The information presented on the blog can be related to the market and be interesting and valuable to the customer.  

     “Business blogs should provide value to the customer to keep them coming back.  If the blog is written as a sales page, the number of repeat visitors will be less,” she said.

     For example, she said, a business that sells jewelry may want to include articles on what’s trending in fashion, clothes, handbags, make-up and more. 

     “The blog has to be interesting to the customer, but not all just about the product, to keep customers coming back,” she said.