Social Media Marketing For Business: How Businesses Can Profit From Facebook and Twitter

Kansas City—Freelance writer and online marketer Phyllis Edson said today that businesses should consider tying together their blogs with social media outlets, such as Facebook and Twitter, for a powerful social media marketing strategy.  

     “Social media outlets offer businesses a marketing strategy that adds potential customers everytime a link is shared or liked,” she said.  “It multiplies the effect of “word-of-mouth.” 

     Edson added that the problem she sees with many businesses and how they use blogs and social media is they undertake it themselves rather than hire professionals. 

     “Many times, you see blogs, tweets or postings which are actually being written by the CEO or business owner.  While I understand they’re trying to personalize their business and relate to the consumer, I doubt these same business owners write their own commercials and advertisements,” said Edson.  “They don’t have time to do this and do it well.  It’s not long before they lose interest and stop altogether,” she said.

     While blogs and social media are more casual means of advertising, they still should be undertaken and addressed professionally, she said.  With blogs and social media, you still want to keep in mind who the audience is, what’s to be accomplished, what your goals are and what the content should be.

     “Social media and blogs should be considered a marketing campaign effort and then handled accordingly,” said Edson.