Economic Forecasters Predict Gloomy Holiday Sales: Small Business Marketing Plan May Boost Your Business

Economic forecasters announced this week that retailers and small businesses may be facing the worst holiday sales season since 2009.  Retailers and small business owners can take action to save their season by planning ahead and executive a marketing plan, said Phyllis Edson, freelance writer and online marketer. 

Today, Edson announced today a special “Christmas in October” rate for her writing services to encourage small businesses to begin planning their marketing for a successful holiday season. 

            “Now’s the time to begin planning a holiday marketing campaign,” she said.  “If businesses get started now, they’ll spend less on marketing, printing, photography and writing services,” she said.  “Waiting to book these services will cost you more later as you’ll be booking them at a premium rate since the holidays are the busiest time of year for marketing professionals.” 

            Retailers and small business owners can take action to save their season by planning ahead and executive a marketing plan, said Edson. 

     Edson's "Christmas in October" rates will be 10 percent less than her normal rates if you book her services now. 

            “The answer to having a successful and profitable holiday season isn’t ‘do less,’ ” said Edson, “it’s do more marketing.” 

            It takes about three months to realize any result of a marketing plan or effort, said Edson.  If you start planning and executive now, you can expect to reap the benefits by the holiday season.  In addition any press releases or information you put on the internet now for this holiday season will continue to drive traffic to your website and bring customers to your business door for years to come, she said. 

Edson provides research and writing services including press releases, content for newsletters, brochures, websites, articles and blogs.  For more information on how she can help your online marketing efforts, go to http://www.phyllisedson.com.  

            She has 20 years of writing experience.  For each client, she provides professionally written, well-researched products that satisfy the needs of the individual client and appeal to that client’s audience. 

            For more information about her “Christmas in October” special and how to improve your marketing plan, contact Phyllis Edson at 816-305-5828 or e-mail her at phyllisedson@comcast.net.  Visit her website at http://www.phyllisedson.com.