Press Release Campaigns: Helping Business Make It Rain During Economic Drought

     Kansas City—Freelance writer and internet marketer Phyllis Edson said today that businesses should consider adoptingpress release campaigns to grow their businesses during this economic drought. 

     “Press releases are a great way for businesses to generate interest in their products or services without spending a lot of money for advertising,” she said.  “In this economic climate, few businesses want to pursue expensive advertising campaigns.” 

     Edson said effective press release campaigns help promote the business owner as an expert in the field or industry.  Members of the media outlets will consider that business owner an expert and return for information and interviews in the future. 

     “Press release campaigns are the gift that keeps on giving,” she said. 

     Edson provides research and writing services including press releases and distribution as well as content for newsletters, brochures, websites and blogs.  For more information, contact Phyllis Edson at 816-305-5828 or e-mail her at phyllisedson@comcast.net.  Visit her website at http://phyllisedson.com.