Marketing Strategy: Businesses Should Include Print in Marketing Campaigns for Maximum Profit

Kansas City—Freelance writer and internet marketer Phyllis Edson said today that an effective  marketing strategy should include print media as well as social media for maximum exposure. 

     “While social media marketing is the hot topic in marketing, businesses should consider their audiences.  Not all consumers utilize social media sites,” she said. 

     Statistics indicate that those over 65 years old make up largest demographic group that relies on computers and the internet the least.  But, this is also the group with the most buying power. 

     “By not including print items in a business marketing strategy, businesses may be ignoring a large, potential market,” said Edson.