Business Press Releases Generate Profits All Year

Business Press Releases Generate Profits All Year

     Kansas City—Freelance writer and internet marketer Phyllis Edson said today that press releases can be used year round by most businesses as a fast, inexpensive way to generate business.  

     Business owners can use press releases and use current conditions to generate interest and business.  For example, lawncare and landscaping companies can capitalize on extreme weather conditions to distribute a press release on the long-term effects of the weather and what people should do to protect their lawns and gardens.  “In a year, a lawncare company could put out multiple press releases just by commenting on the effects of the weather,” said Edson. 

     This type of press release effort also generates media interest, she said.  “Local media is always in need of experts in different fields and industries.  A few press releases which showcase your knowledge is likely to get you some interviews with the media now and in the future,” said Edson.  

Business Press Releases Help Get Free Advertising

Kansas City—Freelance writer and internet marketer Phyllis Edson said today that businesses should incorporate press releases into marketing plans because their economically affordable and offer many other advantages over traditional advertising outlets.    

     “A press release that is distributed to both local media and posted on the internet will bring in business today and in the future,” she said.  See her website at http://www.phyllisedson.com/press-releases.php. 

     Press releases get local media interested and make them aware of your business so that if they do a story related to your business in the future, they may come interview you for a story.

     Also, press releases that are posted on the internet and include links to your website can drive traffic to your businesses now and into the future.   

    

Write a Press Release: See Profits Increase

Kansas City—Freelance writer and internet marketer Phyllis Edson said today that business owners should incorporate press releases into their marketing campaigns for long-term benefits. 

            “Unlike traditional advertising which usually produce short-term payoffs, press releases can bring business through the door for years to come,”

            Edson explained that an effective press release campaign includes posting the press releases on press releases distribution sites online as well as with local, traditional media outlets. 

            “Posting the press releases online with links back to the business’ website will help bring traffic to that website over time,” she said.   

            Edson provides research and writing services including press releases, content for newsletters, brochures, websites and blogs. 

           

         

Marketing Strategy: Businesses Should Include Print in Marketing Campaigns for Maximum Profit

Kansas City—Freelance writer and internet marketer Phyllis Edson said today that an effective  marketing strategy should include print media as well as social media for maximum exposure. 

     “While social media marketing is the hot topic in marketing, businesses should consider their audiences.  Not all consumers utilize social media sites,” she said. 

     Statistics indicate that those over 65 years old make up largest demographic group that relies on computers and the internet the least.  But, this is also the group with the most buying power. 

     “By not including print items in a business marketing strategy, businesses may be ignoring a large, potential market,” said Edson. 

    

             

Social Media Marketing For Business: How Businesses Can Profit From Facebook, Google+ and Twitter

     Freelance writer and internet marketer Phyllis Edson said today that businesses can profit despite the challenging economy by focusing on social media marketing outlets such as Facebook, Google+ and Twitter. 

     “Social media outlets offer businesses a marketing venue which directly targets potential and existing customers,” she said. 

     Edson added that unlike traditional print marketing campaigns in which businesses paid for one ad to be created and then posted in different places, social media marketing allows businesses to directly communicate with past, current and potential clients. 

     To fully utilize this marketing medium, businesses need to continually add new content to their websites and to the social media sites. 

     “Adding new, fresh content continuously will keep potential clients interested in that business so they maintain a social media connection with that business,” she said.  Also fresh content helps to promote websites in the search engines.   

     For more information on how your business can benefit from using social media marketing, contact Phyllis Edson at 816-305-5828 or e-mail her at phyllisedson@comcast.net.  Visit her website at http://phyllisedson.com. 

      

Press Release Campaigns: Helping Business Make It Rain During Economic Drought

     Kansas City—Freelance writer and internet marketer Phyllis Edson said today that businesses should consider adoptingpress release campaigns to grow their businesses during this economic drought. 

     “Press releases are a great way for businesses to generate interest in their products or services without spending a lot of money for advertising,” she said.  “In this economic climate, few businesses want to pursue expensive advertising campaigns.” 

     Edson said effective press release campaigns help promote the business owner as an expert in the field or industry.  Members of the media outlets will consider that business owner an expert and return for information and interviews in the future. 

     “Press release campaigns are the gift that keeps on giving,” she said. 

     Edson provides research and writing services including press releases and distribution as well as content for newsletters, brochures, websites and blogs.  For more information, contact Phyllis Edson at 816-305-5828 or e-mail her at phyllisedson@comcast.net.  Visit her website at http://phyllisedson.com.  

Business Writing Service Offers Copy and Web Writing Specialty

Kansas City--Phyllis Edson announced today that her writing services business, Edson Research, LLC, now offers copy writing and web content writing services.


"Businesses need a variety of written content in the form of newsletters, brochures, direct mail and employee training manuals," she said.  "Businesses also need written content for websites and internet campaigns.  Too many businesses are relying on flashy graphics and web videos to sell their business.  Consumer still like to read information about the business and product as well," said Edson.

Writing Services Business Offers Ebook and Ghostwriting Services

Kansas City--Phyllis Edson announced today that her new writing services business, Edson Research, LLC, now offers ghostwriting and ebook writing services.

"In the digital age, everyone can publish their book and sell it either from a website or an e-reader such as Kindle.  I supply a variety of services from ghostwriting, to editing, to uploading the book and cover.  I will work with each client to determine what level of service is needed," she said.  "Once the book is up, my work is done and the client gets to reap the rewards for years to come," she said.

If you're interested in ghostwriting and ebook writing services, contact Phyllis today.

New Writing Services Business Opens

Kansas City--Phyllis Edson, owner of Edson Research, LLC, announced the launching of her new writing services business today.

Edson Research, LLC, provides research and writing services, including training manuals, press releases, copywriting and web content.  Edson, a published author, said she is also available to ghost write books and help people reach their own dreams of becoming published.

Edson said she realized there was a need in the area for a trained, freelance writer through her involvement in the community.  "In the past couple of years, I have become more active in the local community and area organizations.  During this time, I've been asked to write a training manual, a few grants and some other projects by the organizations I've been involved with.  This gave me the courage to start my own professional writing business," she said.

She said she hopes to use her writing to not only pursue her own dreams but to help others pursue theirs as well.  "I have such respect for the people who run their own businesses, but frequently they don't have the staff or time to write articles, press releases or other pieces in order to further the work their organizations do.  Hopefully, I can provide a service to them," said Edson.

Though the business is new, Edson has 20 years of writing experience.  She has written for a broad variety of organizations including professional associations, non-profits, think tanks, political/governmental agencies and corporations.  She has experience writing press releases, white papers and research projects, grants, newsletters, brochures, ebooks, and Kindle books and more.  For each client, she says, she provides professionally written, well-researched products that satisfy the needs of the individual client and appeal to that client's audience.

Edson is located in outside Kansas City, and she is a graduate of the University of Missouri's School of Journalism.