Small Business Marketing: Plan Now for Successful Holiday Season

               Freelance writer Phyllis Edson tells small businesses that if they want to have a successful holiday season, they need to implement their small business marketing plan now even though the holidays are months away. 

            Edson discussed a few reasons why August and September are the months small business owners need to be thinking about the holiday season. 

            According to Edson it takes three months to reap the rewards and realize the results of any marketing plan or effort.  Whether it’s print or web, you need that time to be able to build your marketing up.  Especially with online marketing, you have to give it three months in order for the search engines to help you out.  “If you want to have a profitable December, you need to be marketing in September,” she said. 

            Another reason Edson discussed for taking action now is to save money.  “By booking your freelance writer, graphic designer and printer now, you won’t be paying higher fees when their time is at a premium.  It’s cheaper to have your holiday marketing pieces, whether they’re print or web, done now than waiting til November or December,” she said. 

            Lastly, if you have a marketing plan in place well ahead to time, you won’t be scrambling to put something together at the last minute.  “Last minute efforts aren’t marketing, they’re desperate and rarely work,” she said. 

            “Now’s the time to plan so you are certain to have a marketing plan, implement it and can reap its rewards” said Edson.

            Edson is a freelance writer who specializes in working with small businesses.  She offers a variety of services aimed at helping small businesses increase online traffic.  Her services include: copywriting, web content, blogging, websites and more.  She has 20 years of writing experience.  Edson has written for a broad variety of organizations including professional associations, non-profits, think tanks, political/governmental agencies and corporations.   For each client, she says, she provides professionally written, well-researched products that satisfy the needs of the individual client and appeal to that client’s audience. 

            For more information about small business marketing, contact Phyllis Edson at 816-305-5828 or  e-mail her at phyllis.edson@comcast.net. For more information, visit her website at www.phyllisedson.com.