Freelance Writer Offers Content Writing Service

 Freelance writer Phyllis Edson today announced that she is offering content writing services.

“Quality content is vital for online marketing,” Edson said.

Content is used for websites, article marketing, blogs, e-mail marketing, social media sites and more, she said.

Original, well-written content serves several purposes, she said. It helps the search engines identify your site. Once the search engines can find you, so can people. Also, well-written content makes you more credible to those people looking for your product or service.

“The more content you have on the internet, the more trustworthy you seem to the search engines and to people,” she said.

In addition, she said, the content needs to be added to and updated on a regular and frequent basis.

Edson provides research and writing including ghostwriting, e-book, press releases, content for newsletters, brochures, websites and blogs. For more information, go to http://www.phyllisedson.com/sales-page-content-writing.php

Freelance Writer Announces Content Writing Services

Freelance writer Phyllis Edson today announced that she is offering content writing services.

“Quality content is vital for online marketing,” Edson said.

Content is used for websites, article marketing, blogs, e-mail marketing, social media sites and more, she said.

Original, well-written content serves several purposes, she said. It helps the search engines identify your site. Once the search engines can find you, so can people. Also, well-written content makes you more credible to those people looking for your product or service.

“The more content you have on the internet, the more trustworthy you seem to the search engines and to people,” she said.

In addition, she said, the content needs to be added to and updated on a regular and frequent basis.

Edson provides research and writing including ghostwriting, e-book, press releases, content for newsletters, brochures, websites and blogs. For more information, go to http://www.phyllisedson.com/sales-page-content-writing.php.

Press Release Campaigns: A Marketing Strategy for the Holiday Season

Freelance writer Phyllis Edson announced today that small businesses should start planning their holiday marketing strategy now plan to increase their Christmas sales. To save money on advertising, this strategy should include a press release campaign.

“Now’s the time to begin a press release campaign that will help drive customers to your business’ website and to your door,” she said.

If a business starts with a weekly or twice monthly press release campaign now, that business will have a jump start on the holiday season. Those releases will begin driving traffic to them for the holiday shopping season, she said.

“Frequently, small business owners don’t have the time to write and distribute press releases, much less implement a publicity campaign. However, these press releases provide publicity for the busiest shopping season of the year and beyond,” she said.

“A press release campaign is the gift that keeps on giving,” she said. Business owners will benefit from the holiday publicity campaign long after the holidays, she said.

Edson is a freelance writer with more than 20 years of experience. She provides a variety of writing services including press releases, blogs, web content, social media content, copy writing and ghostwriting. For each client, she provides unique, well-researched content that’s professionally written and suits the needs of that specific client.

To find out more about her services, please visit her website at www.phyllisedson.com or contact her phyllis.edson@comcast.com.  

Freelance Writer Offers Email Marketing and Content Creation Services

Kansas City—Freelance writer and online marketer Phyllis Edson announced today that she now offers email marketing and content creation as part of her services. 

“It’s vital for businesses to stay in touch with customers.  Email marketing is an affordable and efficient way to do that,” said Edson. 

Edson said she is available to set up the web form and develop content for regular e-blasts. In addition, she also offers website maintenance, and content creation for blogs and social media sites.   

Edson has 20 years of writing experience. Her services include press releases, copy writing, e-mail marketing, blogging, posts for social media sites and more.  For each client, she says, she provides professionally written, well-researched products that satisfy the needs of the individual client and appeal to that client's audience. 

For more information, contact Phyllis Edson at 816-305-5828 or e-mail her at phyllisedson@comcast.net.  Visit her website at http://www.phyllisedson.com. 

Websites: Small Businesses Profit from Online Marketing Efforts

Kansas City—Freelance writer and online marketer Phyllis Edson said today that small businesses need to start investing in online marketing strategies and the first step is to develop a website. 

     “Small businesses are lagging behind in investing in a business website.  Only about 50 percent of small businesses in the U.S. have websites,” said Edson.

     There are many reasons for small businesses to invest in developing a business website. 

     First, consumers are online.  A consumer research study found that 97 percent of U.S. consumers research products, services and businesses online before they buy. If your business is not online, consumers won't find you.  

     Second, the competition has website. Nearly half of small businesses have a website.  If potential consumers are searching online, they may find your competition instead of you.

     Lastly, it’s all marketing. Think of a website as an investment in marketing.  A website can not only provide information but can be used as an appointment tool, a communication device in which customers can ask questions and be the anchor for a larger online marketing strategy.

     “Investing in a website is a small investment to make in the future of business,” said Edson. 

E-books: The New Business Marketing Tool

E-books: The New Business Marketing Tool

Freelance writer and online marketer Phyllis Edson today announced that e-books have become a new marketing tool used by businesses for promotion.

“The internet and e-readers have added a new marketing tool to the toolbox,” she said.”

Prior to this, it was difficult to get a book published through the traditional publishing houses.

“Now, however, it’s possible to write, upload and publish a book as fast as you can write it,” said Edson.

Writing e-books for promotional purposes works for a variety of reasons, she said.

First, writing an e-book helps elevate the author to expert status. By having written a book on an industry or business, the author demonstrates his knowledge of that industry.

Secondly, the author can further demonstrate his knowledge by using the book to address concerns or comments from customers. Not only does this illustrate his knowledge of the industry, it also shows he’s in touch with customers and know what they say.

Lastly, it allows businessmen to spread the word. E-books can be distributed through the internet, Amazon, Barnes & Noble, and a few other places. With e-books, it’s up to the author how, when and where to distribute the book. “The more places used to distribute the e-book the more overall marketing effect it has,” she said.

Business Blogs: Businesses Succeed by Focusing on Customer Needs

Kansas City—Freelance writer and published author Phyllis Edson said today that business blogs should be customer-centered to drive traffic to the business website and bring customers through the door. 

     Business blogs can have a variety of information, including videos, articles and photographs.  All of which is geared toward the needs of the customer.   

     “The more information that interests the reader and engages the customer, the better,” she said. 

     The information posted on a business blog does not have to only be about the product or services of the business. The information presented on the blog can be related to the market and be interesting and valuable to the customer.  

     “Business blogs should provide value to the customer to keep them coming back.  If the blog is written as a sales page, the number of repeat visitors will be less,” she said.

     For example, she said, a business that sells jewelry may want to include articles on what’s trending in fashion, clothes, handbags, make-up and more. 

     “The blog has to be interesting to the customer, but not all just about the product, to keep customers coming back,” she said.