As you start planning your business
marketing strategy, there are many considerations to make. How much money do you have to spend on
marketing? What’s your budget? What are
you doing now? What’s working? What’s
not? What can you do that’s new?
Here are three suggestions which may help
you get the most bang for your marketing buck.
1) Build a
website. Almost 50 percent of small
businesses in the U.S. do not have websites.
Yet, more than 90 percent of consumers search online for businesses,
including local businesses, before making a purchase. If nothing else, your website should provide
the consumer with basic information about your business such as products,
services, hours and location. The more
information you have about your business on the website, the more the customer
can find out about your business and the more interested that customer will
be. Setting up a website does not have
to be expensive but you will reap its rewards for many years to come.
2) Establish a
Google+ Local Business page. While
Google+ is fairly new, it’s a powerful online marketing tool. Users can utilize it to make posts, to share
photos, videos and articles and to communicate with followers. It also has several advantages over
Facebook, including the fact that it lets you separate your followers into
“circles.” These circles let you target
messages for specific groups. If you
have a business with different products and services that appeal to different
audiences, then you can divide your audience and target your messages rather
than sending the same messages to everyone.
Another advantage Google+ has over Facebook is that Google+ is not a
closed community. You can share posts
publicly on Google+ and those will be indexed by the search engines so more
potential customers can find your business.
3) Conduct a
press release campaign. A campaign is
not just sending out one press release which announces a special offer. A press release campaign includes sending out
1 or more press releases over a period of several weeks. Each press release focuses on a different
aspect of your business. This could
include special offers, new products or services, awards or certifications your
business or employees have experienced. Press
releases can also focus on current events and how your business addresses
those. For instance, a lawn care
business could issue a press release on how to deal with drought
conditions.
Press releases
distributed online can help drive traffic to your business website. Also, those distributed to local media gets
you noticed as an expert in your field and industry. This can lead to media interviews related to
your industry and your business. Media
interviews are free publicity.
These three
suggestions will give your business a boost on its online marketing strategy,
helping drive business and boost your sales.
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